2017
:
Photobox

Supreme Checkout

With over seven different checkouts there was a need to have one “supreme’ checkout. It was a chance to solve customer service issues and speed up the experience.

Aims

With over seven different checkouts there was a need to have one “supreme’ checkout. It was a chance to solve customer service issues and speed up the experience.

Methods

I spent time exploring all the existing checkouts, working with product and customer services and running user research sessions. I then set out which components were needed and how we could remove steps from the journey. There were multiple rounds of prototypes, and we tested on mobile, tablet and desktop. I worked with visual designers on different brands and with developers on a daily basis.

Outcome

We rolled out a simplified version in Spain and Portugal that increased overall conversion by, on average, 1%. We built on through continuous improvement. We also cut the checkout time by half for most customers.

Project Deliverables