2016
:
Photobox

Strategy

Photobox was focusing on short tactical projects, and we needed some to get the company thinking about where our real problems lay.

Aims

Photobox was focusing on short tactical projects, and we needed some to get the company thinking about where our real problems lay.

Methods

Based upon internal knowledge, input from customer services and information gained from user research we mapped out what the users did, not just on the site. We looked how they interacted and how they shared their photos and turned this into a simple experience map and a series of scenarios based on archetypal user experiences.

Outcome

The company picked up on a few key things, mostly how we were not working with them at the time of taking photos and we did little at the tail end, especially around gifting! This work helped form a series of new projects that are still ongoing.

Project Deliverables