2010
:
John Lewis

Mobile eCommerce

Our customers used the mobile website more than most. We knew they found it difficult to compare prices using our existing desktop site on mobile. We needed a mobile-only website (responsive was in the future) but without changing the current site! Plus it needed to have as much content/functionality as possible!

Aims

Our customers used the mobile website more than most. We knew they found it difficult to compare prices using our existing desktop site on mobile. We needed a mobile-only website (responsive was in the future) but without changing the current site! Plus it needed to have as much content/functionality as possible!

Methods

We worked with an external mobile-focused agency who did a great job on the technical aspects but failed to deliver on the design side. We chose to ‘scrape’ the site to create a mobile version. I created a complete end to end UX to include all as many parts of the site as we could while improving the presentation and interface

Outcome

We produce a dedicated mobile-only site that translated the code of the desktop and reformatted pages to make them mobile friendly. And we did it very quickly (under six months). We saw mobile traffic increase dramatically!

Project Deliverables